Gaming insights7/1/2023 Personalization, 1-to-1 marketing, people-based marketing and other trending terms describe how marketers in every industry are working to stop aggressive, irrelevant advertising campaigns and create highly targeted interactions. “If people are playing your game and there is something they are frustrated with, the developers can fix it and make the players happy, and the players will continue to stay on the product,” says game designer and former pro StarCraft player Sean Plott has said. The smaller developers often don’t have the marketing budgets to compete for a more significant piece of the pie, nor do they have budgets for data scientists to make sense of all the metrics they’re collecting.Ī few stats to consider, compliments of Reality Games: The big players, like Microsoft, are seeing the value of data aggregation and acquiring gaming companies, like Minecraft for $2.5 billion, because they realize the importance of big data in the long run and need data-forward firms to help them mine and understand user behaviors.Īdditionally, big data companies are seeing the opportunity in online gaming and creating platforms that cater to the unique market. Yes, we’ve been able to collect it for a long time now, but the capabilities of understanding how to use big data for monetization and optimization are just coming to fruition. One of the biggest reasons for the proliferation of online and social gaming is big data. Generating $40.6 billion in global revenue last year on mobile devices alone, the electronics art industry is set to boom in the next five years. Big data plays a big role in online gaming.
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